If you require a volume of clicks through to your website, but don’t yet have the number of customers on your list that you would want, then a managed campaign could be suitable for you.

Volume: Minimum 100,000

Target: Your chosen criteria, 400 selections available

Price: 35 GBP per 1,000 including cost to send

We require: Your creative

We supply: Reporting everyday for 1 week, on your campaign progress

If you are interested in a managed email camapign, please call to discuss 0800 043 2460

Well in short, there isn’t one. Every campaign is different, every data selection is different, every creative is different.

What is the average response rate from consumer mailing lists? is probably the single most common question when purchasing data. However as mentioned every aspect of every campaign is different.

Depending on the value of your product or service, you can also classify the success of your campaign differently:

For example a client who uses our consumer email lists regularly. Broadcasted over 200,000 records, this produced a response of just over 3% click throughs. The client was very happy with the result as over 50% of the click throughs went on to purchase a high value product.

This is in contrast to another client who sent just over 5,000 records and achieved over 25% click through rate, however failed to convert the required visitors to orders.

The best advice is to test,test, and test again. Learn from your campaigns, what are your target response rates. Use offers, use targeted consumer email lists, use different creative all have a valuable input into response rates.

When contacting prospective consumer email lists it is important to identify and target your potential market.

Targeting and segmentation are the foundation of any successful email marketing campaign, and should provide you with the consumer email most likely to purchase your product or service.

Traditional marketing methods, due to the more excessive marketing costs, have used multiple selections to identify their chosen prospect, for many years.

Consumer email lists can be broken down by many attributes, and some are more relevant to your product than others, some examples include, Age, Income, Household, Hobbies, Interests, Holidays, Financials etc.

When renting email lists remember that the more accurately you target, the better your ROI. (return on investment)