Working for one of the UKs largest financial institutions, 247emaildata provided a managed campaign that used all our component parts to produce a high successful and profitable campaign for our client.
The aim of the exercise was to produce extra credit card sales to both existing and new prospects. Using our delivery system, would allow full tracking and analysis of campaign results, whilst also ensuring maxiumum delivery of the emails into the inbox. Already a significant advantage over their current maketing / supplier situation.
To target new prospects we used our own consumer email list, containing over 11 million opt-in users. The criteria was chosen from over 400 different categories to identify the most likely to purchase and be accepted for the credit card.
Both email marketing campaigns, despatched to both customers and prospects, were then scheduled for delivery at the optimum sales time.
The well targeted approach, coupled with the excellent delivery system, produced a highly successful result, in fact the most successful campaign conducted to new prospects with this product. Conversions were good to with over 30% of all respondents proceeding to complete full applications.
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