How do you know your campaign has achieved its ROI (Return on investment)?

When a user clicked on your email, where did they go next? did they find what they needed?

Which users clicked which offers?

Who opened your email?

How many emails got delivered?

If you are unable to know at least these key facts, by individual email then you need to seriously consider changing your email broadcasting supplier.

Email marketing and broadcasting is about making informed marketing decisions, based upon campaign experiences. If you are not getting the feedback you require, you are simply left with guesswork, which in this competitive environment will leave you and your company behind the competition.

Tags: analysis, click throughs, Email Broadcasting, email marketing, open rates, read rates, ROI, tracking

This entry was posted on Wednesday, May 14th, 2008 at 6:32 am and is filed under Email Broadcasting, email marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.