Email Marketing & the Data Protection Act
The Data Protection Act regulations not only cover how you use & manage your Customer Database, but Email Marketing also. Other legalities to be aware of when Email Marketing are Laws on Privacy & E-Commerce. You should check all regulations prior to planning your campaign. Privacy Regulations forbid Marketing unwanted email communications to individuals for example joe.blogs@home.com (but not business individuals such as joe.blogs@work.com) without the individual’s prior consent. An exception regarding Emails promoting products/ services similar to ones that the individual has previously bought, shown an interest in, and has been given an opt-out request.
