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Posts Tagged ‘email marketing’

Features of our Hosted Email Broadcasting Solution

Monday, July 21st, 2008

template library

address book manager

campaign mananger

editor
reporting

new campaign

Click on the relevant screen shot to view in full screen.

Template Library Choose from up to 70 professional pre-built email templates, customise to match your requirements with the online editor FREE

Address Book Manager Use Multiple Address Books. Upload or Export your data in easy to use CSV / Excel format.

Campaign Manager HTML Preview / Text Preview / Test Sends / Edit Your Campaign / Delete Campaign

Editor HTML and Text Versions. Personalisations. Automatic Unsubscribe Handling. Forward to a Friend and Add to Social Network Links. SPAM Checker

Reporting Analyse Delivered, Clicks, Hard Bounce Backs, Soft Bounce Backs, Un-subscribes, Open Rates and more, all by individual email.

New Campaign Use a pre-built template, Design your own using our WYSIWYG editor, or import your own design.

Email Marketing - Holiday and Travel

Thursday, July 17th, 2008

Email Marketing - Holiday and Travel

An international travel website is benefiting from using the 247EmailData.com email marketing and broadcasting solution.

Using our hosted solution to identify and target segments from its database, allows more personalisation of each individual email.

Triggers are then used to further communicate with the prospect at regular intervals. This allows the email marketing camapigns to become automated generating sales automatically. The marketing department can then concentrate on split testing and reporting analysis.

Email Broadcasting and Analysis

Wednesday, May 14th, 2008

How do you know your campaign has achieved its ROI (Return on investment)?

When a user clicked on your email, where did they go next? did they find what they needed?

Which users clicked which offers?

Who opened your email?

How many emails got delivered?

If you are unable to know at least these key facts, by individual email then you need to seriously consider changing your email broadcasting supplier.

Email marketing and broadcasting is about making informed marketing decisions, based upon campaign experiences. If you are not getting the feedback you require, you are simply left with guesswork, which in this competitive environment will leave you and your company behind the competition.

Email Marketing - A Financial Success

Wednesday, May 14th, 2008

Credit CardWorking for one of the UKs largest financial institutions, 247emaildata provided a managed campaign that used all our component parts to produce a high successful and profitable campaign for our client.

The aim of the exercise was to produce extra credit card sales to both existing and new prospects. Using our delivery system, would allow full tracking and analysis of campaign results, whilst also ensuring maxiumum delivery of the emails into the inbox. Already a significant advantage over their current maketing / supplier situation.

To target new prospects we used our own consumer email list, containing over 11 million opt-in users. The criteria was chosen from over 400 different categories to identify the most likely to purchase and be accepted for the credit card.

Both email marketing campaigns, despatched to both customers and prospects, were then scheduled for delivery at the optimum sales time.

The well targeted approach, coupled with the excellent delivery system, produced a highly successful result, in fact the most successful campaign conducted to new prospects with this product. Conversions were good to with over 30% of all respondents proceeding to complete full applications.


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