Genuine opt-in business email lists comprise of two sorts of data. Generic or Contact Emails.

Generic data is in the form of info@ or sales@ some incorrectly assume these are always poor quality, although it is fair to say historically this has been the case. When collecting data via telephone research small SME’s and sole traders often supply a generic company email.

When generating business email lists from larger organisations, a generic email simply would not get passed to the correct contact. This is where contact emails come in to their own. Very difficult to collect, however if you have this contact email, the true value of email marketing comes into it’s own. Decision makers are notoriously difficult to contact via traditional telephone methods, where emails can cut through the office bureaucracy to arrive in front of your chosen contact.