The Privacy Regulations prohibit Marketing Via E-Mail to individual and corporate, previous or new unless the E-Mail campaign being sent contains the Registered Company Name, Address & Registration Number of the sender along with a ‘unsubscribe’ address/link. Never hide your unsubscribe option as this has proven to damage the credibility of your company. It is essential that all unsubscribe requests are dealt with. Contact details should be suppressed rather than just deleted from the data base as this can result in the individual being contacted in the future breaking the legality of unsubscribing.

This entry was posted on Friday, April 25th, 2008 at 9:04 am and is filed under Legal, email marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.