A Split Test allows you to queue multiple messages and select only a portion of your database to receive them. Find the best performing email variation with split tests. Split-test different email campaigns to a small sample of your list and automatically send the winning email (based on opens or clicks) to the rest of your list.
Split Testing is a great way to test the waters before you pull the trigger on a massive email blast. Split tests will help you find out what works in your email marketing campaigns. The one more commonly used is A/B split testing. To do this you need to create two or more messages (either with a different content or just a different subject line) and send them to equal portions of your list. The campaign that worked the best is the "the winner", so you can now send it out to the remainder of your list.
With Split Testing, you take the same message and craft it several different ways. You send half of your audience a message written one way (say humorously) and send the other half of your audience the message written another way (say educationally-driven). 247EmailData will tracks its reception and delivers you the numbers so you can then make an unbiased decision about how to proceed with your messaging. Split Testing allows you to fine-tune your presentation style and hone in on exactly what will elicit the best response from your customers. Send out one campaign with personalisation in the subject line, and one without, also one with personalisation in the message body and one without. Split your next message into three broadcasts with different sending times, one in the morning say between 8am and 9am, one between 12pm and 1pm, and one between 4pm and 5pm, now compare your open/click rates for each message sent.